DIFF Charitable Eyewear is a US sunglasses brand built on a simple idea: that buying a beautiful pair of sunglasses should do more than just shade your eyes. Since 2015, every single pair of DIFF glasses sold has contributed to providing the gift of sight to someone in need, through eye exams, medicine, surgery and glasses. Over 4.5 million people have benefited from that commitment so far -- and counting.
At Experience Boutique we added DIFF to our accessories range because it is exactly the kind of brand an independent boutique should be stocking. The glasses are genuinely well made -- handcrafted frames, designer-quality materials, polarised lenses with 100% UVA and UVB protection -- at a price point that makes them easy to love and easy to replace each season. But it is the charitable model that sets them apart, and that sits very well with the way we think about what we stock and why.
The collection spans classic aviators, oversized frames, cat-eye silhouettes, square styles and wraparound designs, available in a wide range of colours and lens tints. Polarised options are available across most styles, offering genuine glare reduction for driving, coastal settings and bright-light conditions. Every pair comes with a travel case and cleaning cloth.
DIFF partners with Sightsavers, an international organisation working to restore and protect vision for people in the world's poorest communities. The partnership funds eye exams, corrective glasses, medicine and surgeries -- practical, life-changing interventions for people who otherwise would have no access to vision care. When you buy a pair of DIFF sunglasses at Experience Boutique, that is where part of what you spend goes.
Look good, do good. It is a straightforward idea and DIFF executes it with a lot of style.
