Foil is a New Zealand fashion label established in 2009 in Christchurch, built around a clear philosophy: create beautiful clothes that make you feel good. Working with local and international artists to develop bespoke printed fabrics each season, and using premium Australasian merino, natural fibres and quality synthetics chosen to last, the brand produces clothing with both a genuine point of view and the kind of wearability that keeps customers coming back season after season.
At Experience Boutique we carry a carefully chosen selection from the Foil range, bringing a New Zealand label that is not yet widely known in the UK to customers who appreciate finding something before the rest of the world catches up. There is real quality here. The merino is Australasian, the prints are designed with artists, and the construction reflects a brand that cares about what happens to its clothing after the first wash, not just before the first wear.
The collection balances two things that do not always coexist comfortably: bold, expressive prints and genuinely practical wearability. Foil pieces are designed to take you from day to night with confidence, not by being dressed up or dressed down, but by being cut and constructed to work across both without effort. The brand works with merino and natural fibres including cotton, linen and ramie alongside innovative synthetics, producing fabrics that breathe, drape and hold their shape beautifully.
The print work is worth particular attention. Foil develops its bespoke prints in collaboration with artists, and the resulting fabrics have a depth and originality that separates them from the digitally produced prints that dominate the market. These are prints designed by people who understand colour and composition, which is why they work so well at garment scale and in the natural light that a piece actually gets worn in.
Foil exists to serve women who want classic designs that stand the test of time. These are not trend pieces. The brand's enduring, loyal customer base has been built on pieces that earn their place in a wardrobe and stay there.
